News, Tips and Tricks

The much anticipated update to Final Cut Pro is here and available straight from the app store. FCPX is £179.99, Compressor £29.99, and Motion £29.99.

Featuring a plethora of new features, Apple aims to shake up the film industry at it’s core by rewriting the rule books on editing. Making FCPX both more itunes like thanks to the ability to meta tag all your clips and film, and with such revolutionary features such as, magnetic timeline, auditions, auto content analysis, a background rendering engine, and all new 64-bit architecture.

Go to the Mac App Store now to download the only program that will change your editing forever.

We recently finished a web video for the Zürich based company, Vayen Solutions and their Pitcher app. No screen captures were used in this app video. Instead, we shot an actor using the app in the field  – a great way to show how an app actually works in the intended environment.

Various locations were used to showcase the apps USP’s, such as the back of a taxi (to show it works off-line) or the doctors office (to show how an iPhone 4 can be used remotely to control an iPad).

The client has used the video as the main focal point on their website, to draw in customers. But the client was so impressed with the look of the video, they also took still images from the video and put them on their website as well.

Video and images produced by Web Video Production, as the client put it; “entirely inspired” the new look of their website – testament to the quality of our app videos.

Web Video Production has extensive experience filming for HTC. We also have strong connections with our sister company, App Developers UK. This means we understand mobile devices and we understand apps. Our filmmakers and app developers often work together, passing on expert knowledge to get the best results for our clients.

App videos are the highly effective way of showing how an app works. Web Video Production think outside the box, making app videos that stand out in a highly competitive app market.

We are in the midst of an app boom, which means the app developers at TMTI are very busy. But it’s not just good news for our app developers – our filmmakers at Web Video Production are making more and more videos for apps.

Video gives viewers a real insight into how an app actually functions, and demonstrates so much more than a still image ever could – It’s an indispensable component to any app marketing campaign.

A video can be put on the main app website, embedded on tech blogs, do the rounds on the social networking sites, and hopefully go viral.

Web Video Production’s team of creatives are constantly working on fresh and innovative promotional videos for apps, giving apps the edge in a very competitive market.

The video we made for the Swiftkey app is about to hit 200,000 views on Youtube, and isn’t slowing down – That’s an example of our low-cost films having a high impact.

Apple finally updated Final Cut Pro adding an X to the name in celebration of a complete rewrite from the ground up. Peter Steinauer – Senior Video Applications Engineer and Randy Ubillos – Chief Architect of Video Applications, took to the stage to unveil Apple’s new Pro app, in front of the people that matter at the FCPUG Supermeet 2011, for a surprisingly affordable $299.

Apple hijacked the ever popular FCPUG Supermeet that traditionally happens on a Tuesday evening at the NAB (National Association of Broadcasters) show in Las Vegas. Pushing all the other sponsors out of the supermeet including Avid, Adobe, Canon, Aja, Blackmagic, Autodesk, and others, demanding the organisers give Apple exclusive rights to the stage, for an exciting announcement. Meaning folk like Philip Bloom and Kevin Smith, could no longer give their keynotes at the event.

Turns out that everything, everyone had recently speculated and heard rumors on about FInal Cut was true, and much, much, more. It’s had a complete UI overhaul, the first one since FInal Cut 1, it’s now native 64-bit and can utilize more than 4gb of RAM. It will make use of Core Animation, Open CL, and Grand Central Dispatch, all key or new features of OS X that until now haven’t been utilised.
Support for resolutions up to 4k, and resolution independent playback, they have also integrate automatic colour correction between clips, thanks to the inclusion of full colour management.
Alot of the features seen introduced in iMovie ’11 have also been ported across including people track, analysing of shots to deduce close-up, medium or wide shots, and auto-syncing clips with audio.

Some more features include:

The best bit of all of this is the new version of Final Cut Pro will be release via the Mac App Store, and will cost only $299. Professional video editing brought to the masses, I hope though that FInal Cut keeps it’s “Pro” moniker with it borrowing so many “features” from iMovie, and the new price tag. I’m also slightly concerned for the rest of the Final Cut Studio suite as no mention of them was seemingly made at this presentation.

The Hilton on London’s Park Lane was setting for the Mobile News Awards 2011. And this year, our webvideoproduction.com production team was there to make the promotional web video for their website.

The awards ceremony opened with a light show from the Feeding The Fish jugglers, followed by a comedy set from Jason Manford.

TMTI sponsored the Best Online Retailer Award and Crispin Thomas was there to present it to this years winner, MobileFun.co.uk

To catch the video, check out the Mobile News Awards website www.mobilenewsawards.co.uk