News, Tips and Tricks

The much anticipated update to Final Cut Pro is here and available straight from the app store. FCPX is £179.99, Compressor £29.99, and Motion £29.99.

Featuring a plethora of new features, Apple aims to shake up the film industry at it’s core by rewriting the rule books on editing. Making FCPX both more itunes like thanks to the ability to meta tag all your clips and film, and with such revolutionary features such as, magnetic timeline, auditions, auto content analysis, a background rendering engine, and all new 64-bit architecture.

Go to the Mac App Store now to download the only program that will change your editing forever.

We recently finished a web video for the Zürich based company, Vayen Solutions and their Pitcher app. No screen captures were used in this app video. Instead, we shot an actor using the app in the field  – a great way to show how an app actually works in the intended environment.

Various locations were used to showcase the apps USP’s, such as the back of a taxi (to show it works off-line) or the doctors office (to show how an iPhone 4 can be used remotely to control an iPad).

The client has used the video as the main focal point on their website, to draw in customers. But the client was so impressed with the look of the video, they also took still images from the video and put them on their website as well.

Video and images produced by Web Video Production, as the client put it; “entirely inspired” the new look of their website – testament to the quality of our app videos.

Web Video Production has extensive experience filming for HTC. We also have strong connections with our sister company, App Developers UK. This means we understand mobile devices and we understand apps. Our filmmakers and app developers often work together, passing on expert knowledge to get the best results for our clients.

App videos are the highly effective way of showing how an app works. Web Video Production think outside the box, making app videos that stand out in a highly competitive app market.

We are in the midst of an app boom, which means the app developers at TMTI are very busy. But it’s not just good news for our app developers – our filmmakers at Web Video Production are making more and more videos for apps.

Video gives viewers a real insight into how an app actually functions, and demonstrates so much more than a still image ever could – It’s an indispensable component to any app marketing campaign.

A video can be put on the main app website, embedded on tech blogs, do the rounds on the social networking sites, and hopefully go viral.

Web Video Production’s team of creatives are constantly working on fresh and innovative promotional videos for apps, giving apps the edge in a very competitive market.

The video we made for the Swiftkey app is about to hit 200,000 views on Youtube, and isn’t slowing down – That’s an example of our low-cost films having a high impact.

The Hilton on London’s Park Lane was setting for the Mobile News Awards 2011. And this year, our webvideoproduction.com production team was there to make the promotional web video for their website.

The awards ceremony opened with a light show from the Feeding The Fish jugglers, followed by a comedy set from Jason Manford.

TMTI sponsored the Best Online Retailer Award and Crispin Thomas was there to present it to this years winner, MobileFun.co.uk

To catch the video, check out the Mobile News Awards website www.mobilenewsawards.co.uk

Bounce rate gives you the percentage of visitors to your website that don’t go beyond the first page, or leave your first page very quickly. Checking bounce rate is a great way to see if your website is doing it’s part in selling your product or service. If your bounce rate is 50% or above, it’s a good idea to look into ways of improving it.

A high bounce rate may well mean that your website entry page, to put it simply, is a bit boring. It might be full of text and pictures that aren’t grabbing the attention of customers or getting them interested in your product.

This is where a web video comes in. Put a video on the first page of your website to instantly grab the attention of your customers. It’s the job of your web video to keep people on your website for longer and encourage them to check out the next page, thus improving your bounce rate.

A better bounce rate will improve your google ranking because if people spend more time on your website, google see it as more relevant. The more relevant your website is, the higher up in the google search results it will be, and everyone knows that’s a good thing.

Get a web video on your website and see your bounce rate improve.