News, Tips and Tricks

The much anticipated update to Final Cut Pro is here and available straight from the app store. FCPX is £179.99, Compressor £29.99, and Motion £29.99.

Featuring a plethora of new features, Apple aims to shake up the film industry at it’s core by rewriting the rule books on editing. Making FCPX both more itunes like thanks to the ability to meta tag all your clips and film, and with such revolutionary features such as, magnetic timeline, auditions, auto content analysis, a background rendering engine, and all new 64-bit architecture.

Go to the Mac App Store now to download the only program that will change your editing forever.

Apple finally updated Final Cut Pro adding an X to the name in celebration of a complete rewrite from the ground up. Peter Steinauer – Senior Video Applications Engineer and Randy Ubillos – Chief Architect of Video Applications, took to the stage to unveil Apple’s new Pro app, in front of the people that matter at the FCPUG Supermeet 2011, for a surprisingly affordable $299.

Apple hijacked the ever popular FCPUG Supermeet that traditionally happens on a Tuesday evening at the NAB (National Association of Broadcasters) show in Las Vegas. Pushing all the other sponsors out of the supermeet including Avid, Adobe, Canon, Aja, Blackmagic, Autodesk, and others, demanding the organisers give Apple exclusive rights to the stage, for an exciting announcement. Meaning folk like Philip Bloom and Kevin Smith, could no longer give their keynotes at the event.

Turns out that everything, everyone had recently speculated and heard rumors on about FInal Cut was true, and much, much, more. It’s had a complete UI overhaul, the first one since FInal Cut 1, it’s now native 64-bit and can utilize more than 4gb of RAM. It will make use of Core Animation, Open CL, and Grand Central Dispatch, all key or new features of OS X that until now haven’t been utilised.
Support for resolutions up to 4k, and resolution independent playback, they have also integrate automatic colour correction between clips, thanks to the inclusion of full colour management.
Alot of the features seen introduced in iMovie ’11 have also been ported across including people track, analysing of shots to deduce close-up, medium or wide shots, and auto-syncing clips with audio.

Some more features include:

The best bit of all of this is the new version of Final Cut Pro will be release via the Mac App Store, and will cost only $299. Professional video editing brought to the masses, I hope though that FInal Cut keeps it’s “Pro” moniker with it borrowing so many “features” from iMovie, and the new price tag. I’m also slightly concerned for the rest of the Final Cut Studio suite as no mention of them was seemingly made at this presentation.

Whilst filming in Sussex we got the opportunity to visit Birling Gap. This is the resulting timelapse.

Birling Gap – Anamorphic Timelapse from Adam Gichie on Vimeo.

“We are really glad we found webvideoproduction. OmniPerception creates quite complex

biometric and security products, but the webvideoproduction team really understood

what we were all about from the beginning. We always felt reassured that

they could deliver, but the results exceeded our expectations.

The whole team were great to work with, always coming up with great ideas

and always fitting around our requirements.

We highly recommend webvideoproduction, and in fact, we plan to use them again for

future videos.”

Teresa Gomez

Marketing Manager, OmniPerception Ltd.

Whilst filming a digital media conference at the Soho Hotel in London we got the chance to meet Paul Sagan, Chief Executive Officer of Akamai. Paul Had just been awarded CEO of the Year at the MassTLC Awards Gala in Boston, which was due to be presented later that week. Unfortunately he was not going to be available to accept the award himself so we filmed his acceptance speech in one of the Soho Hotels private screening rooms. We are currently doing some testimonial and conference coverage work for Akamai and will be posting our progress and videos soon.